Highmark Health
Reinvent Library
Infographic design and system management
Challenge
Sales teams needed a more scalable and efficient way to create customized, client-facing presentations while maintaining consistency across messaging, branding, and content. Existing resources were difficult to manage and lacked a centralized system that could easily adapt to evolving market needs and communication strategies.
Approach
To address this, I developed and managed a centralized library containing more than 1,800 pages of customizable content designed to support tailored sales presentations for prospective and existing commercial clients. I established structured templates, organized content systems, and an ongoing maintenance workflow to ensure materials remained current, accessible, and market-relevant.
Outcome
Since launching in 2023, the system has driven a 99% increase in collateral usage and expanded adoption to more than 1,077 unique users.
Role
Lead Graphic Designer
Focus
Sales Enablement / Information Design / Communication Systems
Deliverables
Sales presentation materials, infographics, templates, marketing collateral
Scope
1,800+ pages of customizable content across enterprise sales teams
Outcome
99% increase in collateral usage and adoption by 1,077+ users
Enterprise Sales Communications
Data-driven client communications, executive summaries, and healthcare reporting materials for large commercial initiatives
Challenge
Commercial sales and account teams required highly customized, data-driven materials to support RFP responses, annual reviews, executive summaries, and client-facing reporting. These projects often involved complex healthcare metrics, large volumes of information, and collaboration across multiple stakeholders, all while maintaining brand consistency and meeting tight deadlines.
Approach
Partnered closely with stakeholders, copywriters, analysts, and legal teams to design clear, visually engaging communication materials that translated complex healthcare data into accessible client-facing content. Developed executive summaries, health metric dashboards, annual review presentations, and RFP support materials that balanced strategic messaging with data visualization and information hierarchy. Managed projects from concept through final production, ensuring materials remained polished, accurate, and aligned with enterprise brand standards.
Outcome
Delivered polished, client-facing communication materials that supported large commercial sales initiatives, executive stakeholder presentations, and ongoing client relationships across multiple lines of business. By transforming complex healthcare data into clear, visually structured content, these materials helped improve accessibility, maintain brand consistency, and support efficient collaboration across cross-functional teams and high-volume project timelines.
Role
Lead Graphic Designer
Focus
Enterprise Sales Communications / Information Design / Data Visualization
Deliverables
RFP materials, executive summaries, annual reviews, health metric dashboards, client-facing presentations
Scope
Supported large commercial sales initiatives and cross-functional stakeholder teams across multiple lines of business
Outcome
Delivered scalable, data-driven communication materials that improved clarity, consistency, and accessibility across high-volume enterprise sales and reporting workflows
