CNB Bank
ESSA Bank WOW Checking Account
Multi-channel product launch campaign supporting the rollout of a new consumer banking offering across print and digital platforms
Challenge
ESSA Bank was preparing to launch a new checking account product to market within an accelerated timeline that was significantly shorter than previous product rollouts. The campaign required a cohesive suite of print and digital assets to support launch readiness across multiple customer touchpoints, including newspaper ads, flyers, social media ads, digital display advertising, homepage promotional graphics, and responsive landing page designs optimized for both web and mobile experiences.
Approach
To support the compressed launch timeline, I collaborated closely with marketing stakeholders and cross-functional teams to rapidly develop and execute a cohesive multi-channel campaign system. I designed a full suite of customer-facing materials, including print advertisements, promotional collateral, digital display ads, responsive landing page layouts, and homepage carousel graphics with supporting calls-to-action. Throughout the process, I maintained consistency across messaging, branding, and user experience while adapting assets efficiently for multiple formats and delivery channels.
Outcome
The campaign successfully supported the launch of the ESSA WOW Checking Account within a matter of weeks, accelerating the go-to-market timeline significantly faster than previous product launches. The coordinated campaign system enabled a polished and consistent customer experience across print and digital channels while supporting efficient collaboration and rapid deployment across teams.
Role
Lead Graphic Designer
Focus
Multi-Channel Campaign Design / Brand Communications / Product Launch Marketing
Deliverables
Print advertisements, flyers, social media ads, digital display ads, responsive landing pages, homepage graphics, marketing collateral
Scope
Cross-functional campaign support across print and digital customer touchpoints under an accelerated launch timeline
Outcome
Successfully launched a new consumer banking product weeks ahead of previous rollout timelines through coordinated multi-channel campaign execution
goVivo Savings
Brand identity and digital campaign development for a new consumer banking product experience
Challenge
The goVivo product line required the development of a distinct but scalable visual identity system that could support future growth across related banking products and digital customer experiences. The project involved creating foundational branding and launch-ready marketing assets that balanced modern digital aesthetics with consistency across customer-facing touchpoints.
Approach
To support the initiative, I developed the visual identity system for both goVivo Checking and goVivo Savings, including logo design and supporting brand applications. I also designed a suite of launch-ready digital assets, including digital advertisements, responsive landing page layouts, and a custom debit card design. Throughout the project, I focused on building a cohesive visual system that could flex across multiple products, formats, and digital experiences while maintaining clarity and consistency.
Outcome
The project established a scalable visual foundation and supporting campaign system for the goVivo product line, creating cohesive branding and launch-ready assets that could support future product expansion and digital marketing initiatives.
Role
Lead Graphic Designer
Focus
Brand Identity / Digital Campaign Design / Product Launch Systems
Deliverables
Logo design, digital advertisements, responsive landing pages, debit card design, branded marketing assets
Scope
Development of scalable branding and launch-ready materials for multiple related consumer banking products
Outcome
Created a cohesive visual identity and supporting digital campaign system for the goVivo product line
