Print Design
Highmark Health
“Reinvent Library” — infographic design and system management
Created a centralized library of 1,800+ pages of customizable content, enabling sales executives to build tailored, high-impact pitches for prospective and existing commercial clients. Established an ongoing maintenance process to ensure materials remain current and market-relevant. Since launch in 2023, the library has driven a 99% increase in collateral usage and expanded adoption by 1,077 unique users.
B2B flyers and brochures
Collaborated with stakeholders, copywriters, and legal teams to design flyers, brochures, and booklets that effectively supported B2B initiatives. Prepared all artwork for production and managed end-to-end printing and delivery, coordinating with the internal printshop and external vendors as needed.
The Counseling and Wellness Center of Pittsburgh
The Counseling and Wellness Center of Pittsburgh is a health and wellness business with several clinics in the Greater Pittsburgh Area. As their mission and vision is help individuals achieve mental and physical well-being, this client frequently hosts therapy groups. For this particular campaign of therapy groups, I was able to meet with the business owner and discern the most important information for high-level flyers (who, what, when, where, etc.) We talked about brand identity and the client wanted to be “peaceful yet playful.” I felt a bright and uplifting palette paired with conventional photography would fulfill this ask. I facilitated this project from start to end, including working with a local printer and sending the printed pieces to the client.
Optimized Performance Machining
Optimized Performance Machining is a mechanical engineering company active in the aeronautics and military space industry. This client needed a high-level leave-behind for their sales reps to take to trade shows to showcase their capabilities as an engineering company. I worked alongside this business owner through revisions to bring his ideas to life. After the design execution, I connected with a local printer and delivered the final product to the client.
Aislinn Carson Photography
This photographer needed a brand refresh that embodied her carefree and creative personality. I worked with Aislinn to decide upon brand colors, a new logo, and a fresh new set of business cards.
